1.0Chief Marketing Technologisthttps://chiefmartec.comScott Brinkerhttps://chiefmartec.com/author/chiefmartec/Products in the "long tail" of martech have a wide range of different strategies and aspirations - Chief Marketing Technologistrich600338<blockquote class="wp-embedded-content" data-secret="7zkzQpJhFY"><a href="https://chiefmartec.com/2023/10/products-in-the-long-tail-of-martech-have-a-wide-range-of-different-strategies-and-aspirations/">Products in the “long tail” of martech have a wide range of different strategies and aspirations</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://chiefmartec.com/2023/10/products-in-the-long-tail-of-martech-have-a-wide-range-of-different-strategies-and-aspirations/embed/#?secret=7zkzQpJhFY" width="600" height="338" title="“Products in the “long tail” of martech have a wide range of different strategies and aspirations” — Chief Marketing Technologist" data-secret="7zkzQpJhFY" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://chiefmartec.com/wp-content/uploads/2023/10/martech-long-tail-variants-1456px.png1456724At last count, there are over 11,000 products on the martech landscape. And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Are these people nuts? Hold that thought. We’ll come back to it. However, while the martech landscape is massive by the total count of companies on it, the scale … Continue Reading »