Composability is already everywhere in martech today, you just may not realize it (which is a good thing)

1.0Chief Marketing Technologisthttps://chiefmartec.comScott Brinkerhttps://chiefmartec.com/author/chiefmartec/Composability is already everywhere in martech today, you just may not realize it (which is a good thing) - Chief Marketing Technologistrich600338<blockquote class="wp-embedded-content" data-secret="EA5TQ6GMpB"><a href="https://chiefmartec.com/2023/06/composability-is-already-everywhere-in-martech-today-you-just-may-not-realize-it-which-is-a-good-thing/">Composability is already everywhere in martech today, you just may not realize it (which is a good thing)</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://chiefmartec.com/2023/06/composability-is-already-everywhere-in-martech-today-you-just-may-not-realize-it-which-is-a-good-thing/embed/#?secret=EA5TQ6GMpB" width="600" height="338" title="“Composability is already everywhere in martech today, you just may not realize it (which is a good thing)” — Chief Marketing Technologist" data-secret="EA5TQ6GMpB" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(c,d){"use strict";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(/[^a-zA-Z0-9]/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=d.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=new RegExp("^https?:$","i"),l=0;l<n.length;l++)n[l].style.display="none";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute("style"),"height"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if("link"===t.message)if(s=d.createElement("a"),a=d.createElement("a"),s.href=r.getAttribute("src"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),d.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf("MSIE 10"),a=!!navigator.userAgent.match(/Trident.*rv:11\./),i=d.querySelectorAll("iframe.wp-embedded-content"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute("data-secret")))r=Math.random().toString(36).substr(2,10),t.src+="#?secret="+r,t.setAttribute("data-secret",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute("security"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:"ready",secret:r},"*")}}}}(window,document); </script> https://chiefmartec.com/wp-content/uploads/2023/06/spectrum-of-composability-1456px.png1456810Lately, I’ve been excitedly talking about “composability” as a major new trend in martech (and business technology in general). But in the absence of defining it more precisely, the term has triggered some confusion and debate about what is or isn’t technically feasible today. So let’s rectify that. In the most broad sense, composability is simply the ability to combine things together. This might be data, for instance, if you want to analyze products (one … Continue Reading »