Comments on: Marketing as UX incarnate, with agile and lean principles https://chiefmartec.com/2015/02/marketing-ux-agile-lean-principles/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-ux-agile-lean-principles Marketing Technology Management Sun, 22 Feb 2015 11:56:24 +0000 hourly 1 https://wordpress.org/?v=6.2.2 By: Stuart Brameld (@StuartBrameld) https://chiefmartec.com/2015/02/marketing-ux-agile-lean-principles/#comment-312883 Tue, 17 Feb 2015 23:10:30 +0000 https://chiefmartec.com/?p=1046#comment-312883 really good post!

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By: Joe Butson (@JoeButson) https://chiefmartec.com/2015/02/marketing-ux-agile-lean-principles/#comment-312829 Tue, 17 Feb 2015 15:58:56 +0000 https://chiefmartec.com/?p=1046#comment-312829 In reply to strategyaudit.

Very well put! Lean is still a struggle in Technology and Product at the moment and the great thing about moving to agile practices is that it exposes the weaknesses almost immediately. I am very sure Marketing Leaders have no idea what self organized teams are meant to do and the amount of disruption they are introducing means they will have to redefine their own role in the organization.

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By: Ryan D. Lunka https://chiefmartec.com/2015/02/marketing-ux-agile-lean-principles/#comment-312802 Tue, 17 Feb 2015 14:14:07 +0000 https://chiefmartec.com/?p=1046#comment-312802 I’m also a big fan of Lean thinking in the context of marketing (more so than Agile/Scrum). This book just got bumped to the top of my reading list.

I recommend Lean Startup for marketers. Like Scott says about Lean UX, it isn’t directly written to marketers, but philosophically it’s exactly the kind of thinking that marketers must adopt.

Good stuff!

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By: strategyaudit https://chiefmartec.com/2015/02/marketing-ux-agile-lean-principles/#comment-312643 Tue, 17 Feb 2015 01:52:08 +0000 https://chiefmartec.com/?p=1046#comment-312643 Great to see lean thinking, which I have been leveraging in operations for 20 years, and general office processes for 10, finally arriving at the CMO’s desk. Will scare the daylights out of the lightweights and cliche drivers.

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