Comments on: Harvard Business Review publishes The Rise of the Chief Marketing Technologist https://chiefmartec.com/2014/06/harvard-business-review-publishes-rise-chief-marketing-technologist/?utm_source=rss&utm_medium=rss&utm_campaign=harvard-business-review-publishes-rise-chief-marketing-technologist Marketing Technology Management Fri, 27 Jun 2014 00:36:50 +0000 hourly 1 https://wordpress.org/?v=6.2.2 By: Scott Brinker https://chiefmartec.com/2014/06/harvard-business-review-publishes-rise-chief-marketing-technologist/#comment-185574 Fri, 27 Jun 2014 00:36:50 +0000 https://chiefmartec.com/?p=756#comment-185574 In reply to cv harquail (@cvharquail).

There’s certainly the potential for overlap, depending on how you define the roles (and there are a lot of variations in the definition). To me, a CDO is more of a business officer — defining how the company is pursuing digital business overall — while the CMT is a little more technical, more like a CTO for marketing.

]]> By: Scott Brinker https://chiefmartec.com/2014/06/harvard-business-review-publishes-rise-chief-marketing-technologist/#comment-185573 Fri, 27 Jun 2014 00:32:04 +0000 https://chiefmartec.com/?p=756#comment-185573 In reply to strategyaudit.

Thanks, Allen. Hopefully we’ll have a MarTech Australia someday!

]]> By: cv harquail (@cvharquail) https://chiefmartec.com/2014/06/harvard-business-review-publishes-rise-chief-marketing-technologist/#comment-185353 Thu, 26 Jun 2014 15:37:55 +0000 https://chiefmartec.com/?p=756#comment-185353 Great to see more analysis around the rise in importance of all tools digital. The idea of a ‘chief marketing technologist’ begs the question– how is this role different from/similar to a Chief Digital Officer?

]]> By: strategyaudit https://chiefmartec.com/2014/06/harvard-business-review-publishes-rise-chief-marketing-technologist/#comment-184999 Thu, 26 Jun 2014 00:37:01 +0000 https://chiefmartec.com/?p=756#comment-184999 Hi Scott,
Great that HBR have found the wagon!.
I would love to come to Martech, I spent a wonderful year in Boston (1974, so long ago) as a very young marketer finding my feet, but it is such a long way from Sydney!!
Cheers
Allen

]]> By: Scott Brinker https://chiefmartec.com/2014/06/harvard-business-review-publishes-rise-chief-marketing-technologist/#comment-184873 Wed, 25 Jun 2014 19:35:08 +0000 https://chiefmartec.com/?p=756#comment-184873 In reply to Siobhan Fagan.

Thanks, Siobhan — I greatly appreciate all the support!

]]> By: Scott Brinker https://chiefmartec.com/2014/06/harvard-business-review-publishes-rise-chief-marketing-technologist/#comment-184870 Wed, 25 Jun 2014 19:29:35 +0000 https://chiefmartec.com/?p=756#comment-184870 In reply to Clare McDermott (@soloportfolio).

Thanks, Clare! Just HBR following the editorial lead of Chief Content Officer from 3 (!) years ago. 🙂

]]> By: Siobhan Fagan https://chiefmartec.com/2014/06/harvard-business-review-publishes-rise-chief-marketing-technologist/#comment-184785 Wed, 25 Jun 2014 16:59:18 +0000 https://chiefmartec.com/?p=756#comment-184785 Congratulations Scott! Well deserved – remember the little people 🙂

]]> By: Clare McDermott (@soloportfolio) https://chiefmartec.com/2014/06/harvard-business-review-publishes-rise-chief-marketing-technologist/#comment-184746 Wed, 25 Jun 2014 15:42:16 +0000 https://chiefmartec.com/?p=756#comment-184746 Congratulations, Scott! Will be sure to pick up this issue.

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